I want to share a tip that could prove to start your 2013 in an awesome direction! One thing I notice about being in the trenches is that a lot of truckload shippers really do not have a good idea of how truckload carriers and brokers operate, earn money or find available trucks.
I’ve also noticed that employees who have background working for motor carriers or freight brokers, have the business intelligence to make very smart money saving decisions on behalf of the companies they work for. More importantly, they also know how to NOT make costly mistakes. Since freight is a huge cost center for most of the people reading this, I thought that would be insightful information.
So if you’re in the hiring process, it is good to look for folks who have a background working for a motor carrier or freight broker. But there is another alternative that is not nearly as expensive as hiring an industry bigwig.
***This is an awesome tip so please turn down the music and lean into your computer screen a little bit further so you don’t miss it.***
Its called…enroll yourself, your shipping person or staff into a freight broker course. I know this sounds weird but just let the logic sink in.
There are a ton of really great regional programs or e-courses out there that teach people how to start their own freight broker businesses. Some of these courses are incredible because reveal all the industry secrets; like how to use a load board, understanding invoice factoring, the importance of being bonded & licensed, how to negotiate & find carriers, learn about double brokering, how to track a gypsy carrier, understand rates by lane and negotiating strategies.
The beautiful part for your company is you or your employees can be trained as much as the broker you work with in a short period of time. Plus out of pocket expense to your company can be as low as a few hundred bucks for this kind of training. I guarantee if your company is shipping more than a few truckloads a week, your ROI will be paid in a few days or even with one load.
There are a ton of great freight broker courses through local community colleges or on the internet. There are also a lot of shotty ones too. To help weed out this process, there is a great one called FreightBrokerBootCamp.com that provides training and a ton of resources for less than $100. You can enroll just Click Here!.
To sum it up, I’m not saying you need start a freight broker business on the side by any means. But having employees that have inside intelligence to the freight world, your company can save boatloads of money. You can either hire these folks or train them yourself. Either way, if freight is a top cost center for your company your employees need to fully comprehend how truckload companies and brokers operate, otherwise you are leaving money on the table.